Tradewinds Australian Launch Party - August 2018

Telarus is the largest privately-held technology services distributor (or master agent) in the United States. Their dynamic agent partner community sources data, voice, cloud and managed services via its portfolio of 160 leading service providers. 


Telarus U.S. was ready to expand globally and chose the Australian IT sector to launch its successful master agent model under the company name of Tradewinds.

The challenge

Although Telarus are well known in the U.S, they faced the major hurdle of no-one having heard of them in the ANZ market. Tony Heywood (Director & Head of Channels - ANZ), tasked Gain Marketing with the challenge of acquiring 60-80 guests to their Australian Launch Party in August as well as creating a memorable event guests would remember!

How Gain Marketing helped
  • Event guest acquition strategy - including organsing the event drawcard - well known Australian comedian Merrick Watts!
  • Sponsorship strategy and website
  • Guests email invitations and RSVP website 
  • Reminder emails and SMS 
  • Sourcing venue , unique attendee gifts, photographer and video plus complete event coordination prior to and on the night
  • Marketing collateral and post event survey + follow up event gallery website
The results
  • Our goal of 60-80 guests was superceded to the clients delight - with over 140 attendees, and a waiting list was created as we had reached the venue capacity!
  • Event feedback was overwhelmingly positive,  with over 85% of event respondees rating the event Excellent or Very Good. 
  • Tradewinds and its parent company Telarus were estatic with the outcome of the event, see Tony's testimonial below!
Check out the work Gain Marketing to promote and make the Tradewinds launch a success!

Event Invitation


Event Registration Page


Event Photo Gallery


Tony Heywood

Tradewinds Technology Brokerage

"You are a true professional.  The resounding feedback regarding the event, from the quality of the original invitation, through to the Telarus coloured lighting was that it was the best run event that many had been to. The attendance was simply amazing and a true reflection of the commitment to excellence that you showed, from our initial conversation, right through to the end of the evening. It was nothing short of brilliant"

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